Back for More: Metallica-Curated Lifestyle Elements

Feb 25, 2013


In 2012 we brought you a range of on-site experiences dreamed up and developed by the members of Metallica themselves. Remember the horror-filled moments from Kirk’s Crypt? What about the collection of rare vintage music memorabilia in Ktulu’s Rock N’ Roll Emporium?

This year, we’re taking the Orion Music + More show on the road (what up Detroit!) — and we’re bringing all of the Metallica-curated lifestyle elements and activations along for the ride! We’re bringing it all back bigger and better than last year!

KTULU’S ROCK ‘N’ ROLL EMPORIUM

At Orion 2012, Festival fans took a break between sets to check out the dozens of vendors hawking their Rock ‘N’ Roll memorabilia from vinyl and collectibles, to gig posters and gear. Like taking a walk down music and Metallica memory lane, there were plenty of opportunities to take home a little piece of history!

CUSTOM CAR + MOTORCYCLE SHOW

Want to be a part of the most epic collection of rare and vintage wheels? Then don’t miss out on James Hetfield‘s 2013 Orion Music + More Custom Car + Motorcycle Show! Application and details to be announced soon!

Last year, awards were given for Best in Show in each category: Customs, Hot Rods, Muscle Cars, and Custom Motorcycles. Plus, festival-goers were also able to cast their votes for the Fan Favorite.

ENTER MET CLUB

Last year, Orion Music + More pimped out a VIP lounge for all of Metallica’s most die-hard fans. With comfy lounge seating, a bar and plenty of shade, Enter Met Club was designed as a central, private spot for members to meet-up, mingle and engage with one another.

In addition to some killer vintage Metallica gear and “best of” Met Club/Metallica.com merchandise on display, Enter Met Club played host all weekend-long to Q&As with “heavy hitters” in the Metallica camp like: Metallica audio engineer Michael “Big Mick” Hughes, Q Prime Manager Marc Reiter, Author and Photographer Brian Lew, Metal Blade Records Chairman/CEO Brian Slagel, Metallica Merchandise Manager Toby Stapleton, Metallica.com Creative Director & Content Manager Dan Nykolayko, Artist Tony Squindo, and Torben Ulrich. Plus, special guest hosts Jim Breuer and So What! editor Steffan Chirazi. View last year’s Q&A Schedule.

Membership clearly has its benefits. If you haven’t already joined the club, what are you waiting for?

METALLICA MUSEUM

Last year, Festival-goers basked in the glory of 30 years worth of band history and memorabilia in one single spot at the Metallica Museum & Graffiti Art Expo. They strolled down Metallica memory lane and snapped shots of the band’s rare guitars – like the originals James and Kirk used to record Kill ‘em All, Ride the Lightning, and Master of Puppets, Justice stage props, and vintage tour posters and t-shirts. For the Pushead fans in the crowd, the museum even had select pieces of his original Metallica artwork on display.

Vans Damage Inc. Stage + Vert Ramp

Who doesn’t love watching the mind-blowing tricks of today’s best and boldest skateboarders? We’re bringing back this action-packed element in 2013, except this year, we’re attaching the Damage Inc. Stage to the ramp! This year, you can watch pro riders tear up the 30-foot wide Vert Ramp while live bands — and some special guests — perform during each skate demo.

KIRK’S CRYPT

Doing our part to keep things decidedly dark, we’ll be recreating Kirk’s Crypt in 2013 with even more of your favorite, slightly chilling elements.

HIT THE LIGHTS FILMS

In 2012, Orion fans shared Lars Ulrich’s passion for all things film at the Hit The Lights Films tent with movies that were all hand-picked by Lars, each with a special connection to him and/or Metallica. The man himself was on hand to personally introduce every movie playing over the festival weekend and sharing stories about his bond to each.

Films + details coming soon!

MY WORLD VILLAGE

Orion Music + More prizes a healthy planet and healthy lifestyles. While exploring this year’s Festival in Detroit, visit My World Village to see how you can support some great causes, both at the Fest and in your daily life.